How Not to Bring Your Product to Market

Michael Stranahan, Carlos Neumann and Paul Hildebrandt
Proceedings of Bridges 2011: Mathematics, Music, Art, Architecture, Culture (2011)
Pages 597–600

Abstract

A concise diatribe based on hypothetical personal experiences of the authors, concerning some of the many ways not to market a new product idea (such as a hypothetical mathematical and/or artistic modeling system, the similarity of which to the product known as Zometool is purely coincidental).

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